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Digital Success, Consumer Trust, Screens and Consumption
Expectations are high and marketers are pressured to prove the value of their campaigns. According to eMarketer, marketers are relying on different metrics, such as CTR, brand lift, GRP,...
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How Agencies Can Take Back their Strategy
The Makegood recently wrote a very candid article describing how agencies are unfortunately positioned as “yes, men” to their clients. Agencies today are becoming victims of the ever-changing...
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Internet Ad Revenue and Short CMO Tenure
Digital expansion is making history. According to a recent IAB revenue report, internet ad revenue hit a historic high ($31 billion), up 22% over 2010. Display-related advertising revenue in 2011...
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Employee Satisfaction is Essential to Business Success
“Shawn Riegsecker, Centro’s founder and President, sees employee satisfaction as essential to business success. ‘We believe that creating happy employees translates into hyper-growth and...
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Glimpse into Agency Health, Online Advertising Triples ROI
Deutsch LA recently teamed with the 4As on a study that examines the brand health of the ad industry and why people stay or leave. According to the report, “Advertising has freedom-loving people...
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Keeping an Eye on the Consumer Movement
The opening line, “Well, that didn’t take long,” of a Los Angeles Times article, unknowingly captured the reality that makes up the ever-changing behavioral shifts in the digital space. The line was...
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How to Unlock Creativity and Drive Growth
In a comprehensive 2011 IBM study, more than 1,700 chief marketing officers (CMOs) worldwide were interviewed about the current state of the industry. The findings highlighted key challenges, such...
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Is the Online Ad Industry Too Obsessed With Technology?
Robert Hof of Forbes recently published an article titled, “Is the Online Ad Industry Too Obsessed with Technology?” which featured panel discussions from a recent Google online advertising event for...
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Ad Spend Boost, Agency/Client Collaboration & Earned Media
According to AdAge, the nation’s 100 biggest advertisers boosted 2011 total U.S. ad spending by 4.8%. The bump in ad spending is attributed largely to digital media including search, video, and...
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The Disconnect Between Media Placements and Media Spend
On a recent business trip, I thought about all the current advertising mediums across the industry, and how many media professionals who hold ad budgets are in a state of media confusion. While...
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Big Brother, Big Government & Big Opportunities in Advertising
Mashable released a pretty interesting article last week discussing the work the FBI is conducting to build a database of iris scans throughout the U.S. By 2014, tests will take place that leverage...
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Increased Strategy Results in More Agency Opportunities
A recent Digiday article titled, Why Agencies Will Double Down on Strategy, highlights how agencies are increasing their focus on strategy to help clients gain deeper insights into digital...
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The Digital Shift and Internet Ad Spend Outpaces Other Media
“It’s a boom-time business,” as stated in a recent LA Times article, which highlights how select agencies are pushing big brands beyond traditional advertising to take brand storytelling online. One...
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The Everywhere Media Plan
(Digiday) – Consumers are everywhere in media nowadays. It’s time advertisers catch up. The numbers make it clear that the modern media consumer, aka the digital native, is skipping across media...
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Local Media, Ad Engagement, Mobile and Holistic Strategies
Marketers are finding more value in local, digital environments. According to BIA/Kelsey, advertising revenues from all local interactive and digital will grow 13% in 2012. For this year, top...
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Are You Serving Up a Healthy Media Mix?
During American Idol’s widely popular Phillip Phillips’ season, Media Post published an article surrounding the success of a social Twitter campaign Flock to Unlock. This prime example of a healthy...
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Digital is Becoming the New Definition of Marketing
This week, Crain’s Chicago Business published an article titled, “Line between traditional ad agencies, digital upstarts blurs. It highlights the increasing need and demand for digital media. Today,...
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Is There a Missed Media Opportunity During the Olympics Opening Ceremonies?
We’ve been waiting for July 27, 2012 since the closing ceremonies of the 2008 Olympics and it’s finally here. However, today NBC has been met with a certain amount of backlash. In the digital age...
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Tablets are Research and Purchasing Tools
According to eMarketer, one in three online consumers will have a tablet by 2014. With tablet penetration growing, new opportunities to capitalize on consumer behaviors arise. With 41% of U.S....
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Multiscreen Adoption – Who’s in Control?
The Olympic ceremonies have come and gone; medals have been won, and the live-streamed online content at NBCOlympics.com is up and running. Although the Opening Ceremonies were shown on a tape...
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The Impact of Viewable Impressions and the Need for Multi-Channel Marketing
A viewable impression is the latest metric up for discussion in online advertising. Comscore recently published a whitepaper titled, The Economics of Online Advertising, which provides an in-depth...
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NBC Shifts Focus from Demographics to Behavior
Demographic groupings no longer clearly capture the essence of consumers – nor do they define how or what a consumer will do in their daily lives. Madison Avenue is getting a wake-up call as NBC...
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Ad Effectiveness, Digital First and Mobile Ad Engagement
What makes an ad effective? Nielsen lists the top five characteristics of ads that exhibit strong brand linkage among consumers, including brand cues early and often (visual and verbal), leveraging...
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Shawn Riegsecker Talks “Bootstrapping”
Watch Tom Sosnoff, host of Get Tasted, a show on the internet-based channel The tastytrade Network, interview Centro CEO Shawn Riegsecker for their regular feature: “Bootstrapping in America.”...
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To Spend or Not to Spend on RTB, That is the Question
Many analyst firms estimate that Real-Time Bidding (RTB – the ad buying process where bids are placed on impressions in the milliseconds before an ad space loads) will represent 20% of all digital...
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Why Local Matters in Digital
Local digital advertising is about delivering ads based on the vicinity of the consumer, including messaging that supports national brand exposure but is contextually relevant to the in-market...
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All in a Digital Day: Dealing with Media’s Most Precious Resource
We live in a digital world. We communicate using digital technology, our ads are placed live with the click of a digital button and user data and interaction is monitored, aggregated and housed...
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Beyond the Lunch n’ Learn: Next Steps to Building a Relationship
In the digital industry, the main way to sell your site and offering is to set-up a brief meeting or a classic lunch n’ learn. As you walk away from the meeting, quite often you are feeling good and...
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